Now by Rave (Black)

Scent Profile: It is a fruity woody aromatic. The scent opens with a bright, juicy mix of pineapple, bergamot, apple, and black currant. This fruity opening transitions into an aromatic, earthy heart of birch, patchouli, and subtle florals (Moroccan jasmine and rose). It dries down to a classic, smooth base of clean musk, vanilla, oakmoss, and ambergris.

Character: It aims to be versatile, modern, and well-balanced. It combines the crowd-pleasing appeal of fruity top notes with the sophistication and masculine edge of traditional aromatic and woody base materials, making it suitable for various occasions.

Performance: With a structure of fruity top notes and strong base notes like oakmoss and musk, it is designed for good longevity and moderate to strong projection, especially in the opening stages.

Reputation: As a relatively new release, it builds its reputation on being a contemporary take on the classic aromatic fougère structure, refreshed with modern fruity accords. It is positioned as a versatile daily scent for the modern man.